Categories

anti-crisis-management

Distinction between Anti-Crisis Management and Strategic Management

Lately, it can be easily noticed that anti-crisis management not only becomes similar to strategic management but is pretty much identified with it in the context of the majority of...

brand-management

Methods of Brand Protection

In the article “Methods of Risk Assessment in Branding”, I described the methods of risk assessment. You have assessed the risks and now ask yourselves: But how can we protect...

Marketing Methods of Brand Protection

The methodology of brand protection is explained in my article “Methods of Brand Protection”. Now the point at issue is about marketing methods of brand protection. To begin with, I...

Methods of Risk Assessment in Brand management

If you choose to launch your brand, before you do it, I recommend that you should assess the risks in brand management. To evaluate the risks in brand management, it...

change-management

Primary Approaches to Change Management in Company Business

Changes in strategy, business processes, structure and culture, can be made progressively, in small steps, or radically, in great leaps. The agility of implementation and degree of novelty of organizational...

strategic-management

Advanced Approaches to Management of Enterprise Activities

Effectiveness of management system is typically determined by its compliance with the requirements of the internal and external environment.

Strategic and Operations Management - Relevancy

Management of contemporary enterprises operating in dynamic and complicated external environment and increasingly depending on it shall be strategic. The fundamental distinctions between operations management and strategic management (Table 1)...

luxury

Consumers’ Attitude towards Branded Jewellery

The times of economic crisis are hardly a favourable period for the luxury industry. However, sales levels that have been achieved by companies like Dior, Chanel, Yves Saint-Laurent, or Colbert...

leadership

Coaching Technologies in Enhancing of Emotional Quotient of Manager

In the article: “What is Leadership Coaching?”, I explained the importance of training and guided the readers through the merits of allied technologies. Today I propose to consider the coaching...

What is Leadership Coaching?

The coaching process is based on the preconditions of human development and self-development. Intrinsically, every person is outstandingly talented and has enormous potential, which is not reached by the person...

Improvement of Emotional Intelligence of Managers

In recent times I am more and more frequently asked about the importance of improvement of the emotional intelligence of managers. I propose to gain insight into this aspect so...

Thoughts on leadership - People, System and Self

Leadership is an essential aspect of management as it determines the extent to which the organization is to achieve its objectives. There are, however, different considerations that a leader must...

The essence of human capital impact on technological progress and economic growth

Technological progress represents a development in technology that is greater than scientific understanding. In this case, technology comprises of all kinds of knowledge, from undemanding and routine processes to techniques...

marketing-management

Implications of the paradigm shifts in marketing

A significant paradigm shift has occurred in marketing over the past three decades in which the focus of marketing practice has been away from the idea of exchanging a product...

e-commerce

Benchmarking of e-commerce companies

The world economy has entered the downward spiral. Companies may naively hope that this trend will not affect them, but many of us realise that the probability is very low....