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Marketing Methods of Brand Protection

The methodology of brand protection is explained in my article “Methods of Brand Protection”. Now the point at issue is about marketing methods of brand protection. To begin with, I...

Methods of Risk Assessment in Brand management

If you choose to launch your brand, before you do it, I recommend that you should assess the risks in brand management. To evaluate the risks in brand management, it...

Distinction between Anti-Crisis Management and Strategic Management

Lately, it can be easily noticed that anti-crisis management not only becomes similar to strategic management but is pretty much identified with it in the context of the majority of...