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luxury

Consumers’ Attitude towards Branded Jewellery

The times of economic crisis are hardly a favourable period for the luxury industry. However, sales levels that have been achieved by companies like Dior, Chanel, Yves Saint-Laurent, or Colbert are impressing. Understanding what makes people buy luxury goods even when the times of impulsive purchases have sunk into oblivion is very important, as it helps to ensure the sustainability of the industry.